Questions for You

• Do you have trouble falling asleep and staying asleep?
• Do you wake up several times during the night?
• Do you often wake up more tired than when you went to bed?
• Does sleep medication fail to give you the sleep you crave and leave you feeling drowsy the following day?

Sleeplessness is more than just a hassle; it can also be life threatening. The National Department of Transportation estimates drowsy driving to be responsible for 1,550 fatalities and 40,000 nonfatal injuries annually in the United States.

A good night's sleep is critical to the maintenance of good health. Without it, you increase your susceptibility to an array of health problems, such as heart disease, stroke, diabetes, obesity and depression. Insufficient sleep can also compromise your entire immune system. You exercise in order to keep your immune system functioning at peak efficiency, up, but if you aren't sleeping properly, all that effort can be undone, as the immune system works best when you get a good night's sleep.

You are not alone. Millions of people have searched tirelessly for a treatment that works, only to become discouraged by traditional therapies that offer no real cure, and which only disguise the symptoms.

Oftentimes, when a doctor hears a patient say, "I need something to help me sleep at night," they immediately turn to the failsafe of modern western medicine — drugs. Prescriptions for sleeping medications in the U.S. topped 56 million in 2008 — a new record, according to the research firm IMS Health, up 54% from 2004.

While pharmaceuticals might help some people sleep at night, the effects can be temporary. For others, drugs might not help them sleep at all. This, compounded with unwanted side effects, can make a person's sleep problem worsen over time.

For people who have been taking drugs that help them sleep at night for many years, it can feel like there is no way out. You might fall into this category. If you find yourself feeling like your sleep patterns have come unraveled and are begging for someone to "help me sleep at night," it might be time to consider an option that can help you restore a healthy, natural sleep pattern.

Western medicine's reliance on "taking something" to help restore balance, means the introduction of medication. The truth, however, is that when a drug is introduced into the body it only masks the real problem, throwing your balance further out of whack. This is the reason drugs often work well for a time, only to have sleep problems later reappear, often worse than they were initially.

Drug therapy proves insufficient because the root of the sleeping problem has not been addressed. This is because the natural rhythms and chemistry of the brain have been interrupted and replaced with whatever drug was introduced into that chemistry. The chemicals act as a crutch for the brain, which no longer can operate to its fullest capacity. Subsequently dosages have to be increased when sleep again becomes problematic.

However, dosages have limits where they become unsafe, when you reach this point you are back at square-one, only far worse off than you were to begin with.

All of which leads to the question, "Is there anything besides drugs that can help me sleep better?" That is where CES enters the picture.

People who have exhausted other methods to help them sleep are finding that CES was the answer they were seeking from the start. There are a number of reasons why CES has proven successful for people with sleep deficiencies:

• CES treats the causes of poor sleep rather than the symptoms.
• CES uses the natural processes of the brain to reset your sleep clock, thus reestablishing your natural sleeping rhythms.
• CES has no known side effects.
• CES helps the brain to function naturally without introducing a chemical cocktail.
• CES relieves the symptoms caused by insomnia and anxiety.

CES uses a gentle electrical impulse applied to the ear lobes that is anatomically transferred to the brain. The unit is handheld, and is designed to be used at home. Best of all, CES is far less expensive than the ongoing costs of drug prescriptions.

The U.S. Food and Drug Administration (FDA) allows the medical claims of "insomnia and anxiety" for CES use. Anxiety is a common trigger of insomnia or sleep problems in general. Anxiety will begin to cause sleep problems in people who haven't previously experienced difficulties with sleep. A vicious cycle will often begin to take place in individuals whereby: the more anxious a person becomes the more they suffer from sleep disorders; the more one suffers from sleep disorder the more anxious one becomes, and on and on.

The challenge is to restore the natural rhythm of neurological patterns is established by restoring a chemical balance. When this balance is working as it should, sleep comes naturally. When it ceases to function normally, you lie awake in bed wondering, "Will I ever have a good night's sleep?"

The answer: By allowing the brain to "reset" to its normal rhythms, CES creates a new and healthy habit for your sleeping patterns

Anxiety is defined as "mental uneasiness" or "distress arising from fear of what may happen." It has several different manifestations. Individuals suffering from panic disorder experience recurrent, unexpected panic attacks. Those with generalized anxiety disorder (GAD) chronically worry too much about a variety of things, and experience symptoms such as restlessness, agitation, or feeling keyed up, muscle tension, fatigue, irritability, and trouble with concentration and sleep. Persons suffering from social anxiety disorder experience extreme fear and avoidance of social and/or performance situations.

Anxiety disorders, as a group, are the most common mental illness in America. More than 19 million American adults are affected by these debilitating illnesses each year. Children and adolescents can also develop anxiety disorders. Anxiety is currently perhaps the most fashionable idiom in the parlance of American psychiatry and medicine. It is used almost synonymously with stress which in turn has been associated with everything from increased risk of heart attack and cancer to the common cold. The general consensus within the medical community is that anxiety can in many instances, be a causative factor in physical illness as well as exacerbate it.

Those caught in the cycle know all too well how anxiety impacts on every aspect of their life. Unchecked, it renders you ineffective and can easily segue into depression and insomnia.

CES offers an effective drug-free way to end the vicious cycle of anxiety. It provides effective relief with none of the unpleasant side effects of prescription drugs. For a public increasingly concerned with the effects of stress on physical health and emotional well being, CES provides a way of addressing that stress in a safe and effective manner.

CES directly reduces anxiety. Many experience this immediately in the course of treatment; others, hours, or several days after. CES leaves you feeling both relaxed and alert. The effect differs from pharmaceutical treatments in that people report their body as feeling lighter and more relaxed and their mind, more alert and clearer. Results are cumulative and lasting.

CES is not only for those with a diagnosed condition but those simply coping with the stresses of an everyday existence. Whether you are a student under pressure in preparing for an exam, an athlete dealing with pre-competition anxiety, a businessman dealing with the stresses accompanying his work, or a housewife juggling her many responsibilities, CES can help you lead a more balanced and productive life.

CES balances your brain's chemistry, allowing you to be at peace with yourself again. Many patients report feeling relief the very first time they use the CES Ultra. And unlike drugs, CES has no negative side effects. It is non-addictive and you can use it safely as often as you like. Use the CES Ultra at a set time each day as your schedule allows as well as when those moments of panic strike during the course of the day — when you literally lose it. Stop and use your CES ultra to round that anxiety off and feel yourself once again.

Contact us for more information on CES and Anxiety.

Introduction

Sport can be characterized as an environment where physical activities can be developed. Participation in athletic activities is accompanied with an increasing anxiety. This leads to young or beginner players not performing according to their potentialities (Hardy, Jones, & Gould, 1996; Orlick & Partington, 1988). The anxiety refers to situations of emotional arousal and intensity.

The personal perception of anxiety is usually assessed by self-report questionnaires. One specialized sport related questionnaire is that of the Competitive State Anxiety Inventory-2 (CSAI-2). The CSAI-2 is used to assess somatic, cognitive anxiety, and self-confidence (Martens, Burton, Vealey, Bump, & Smith, 1990). Cognitive anxiety is defined as the concern, the perception of unpleasant feelings related to the athletic performance and the inability to concentrate (Borkovec, 1976). The term somatic anxiety refers to physiological and emotional factors resulting from the activation of the autonomic nervous system (ANS) and the experiencing of unpleasant emotions, manifested by increased heart rate, extra muscle tension, tightness in the stomach, sweaty palms, difficulty breathing , etc. (Morris et al., 1981; Martens, Vealey, & Burton, 1990). Self-confidence is a realistic expectation of athletes that can succeed, it is the belief in themselves and in their strengths (Martens, 1987).

By using the CSAI-2, Burton (1988) proved that cognitive anxiety has a negative linear relationship with performance. Klein (1990) by using the technique of meta-analysis concluded that the negative relationship of anxiety and performance is: a) stronger in female athletes than in male athletes, b) stronger in young athletes than in older athletes, c) stronger in low- level athletes and d) stronger in team than in individual sports. On the other hand self-confidence shows a positive linear relationship, while the relationship between somatic anxiety and performance has the shape of an inverted U. However, the above findings of Burton (1988), were not fully confirmed by further

CES and Athletics

CES has been used by athletes, both professional and amateur to help then attain a balanced emotional state so as to maximize their performance. It was employed successfully towards that end by Russian athletes in the Olympics during the 1990s and most recently by professional athletes in the NFL. An ideal state is when one's various neurotransmitters are in proper balance with one another; i.e. operating at peak efficiency. By normalizing the electrical activity of the brain, CES normalizes the various brain chemicals, helping them to return to pr-stress homeostasis. This balanced state of mind and body is what maximizes performance.

Sample Protocol for Pre-Competitive Anxiety

1. Use the unit at least twice a day, every day for at least 20 minutes. It can be used more frequently if you like. There is no problem of addiction or any negative side-effects. Its goal is to help you achieve balance. You cannot be "overbalanced."
2. The unit should be used each and every time the individual readies to engage in competition-ideally just prior to it.
3. The user can employ either the pre-gelled electrodes or the ear clips. They are equally effective. It is simply a matter of individual taste.
4. Ideally the user should not be distracted or engaged in activity while using the unit. A useful adjunct is proper music. Ideally it should be calming and not jarring. Appropriate works would be those drawn from the Classical; ideally the baroque.
5. A complementary exercise would be an accompanying meditation, something as simple as counting ones breaths in and out from 1-10 and then backwards.

User should give themselves and the modality a proper time to prove its value. Results may be seen immediately, but are also cumulative and may be seen only over time.